Report from IBC 2023 - Paramount, Warner Bros., Marvel Execs Discuss the State of MovieLabs 2030 Vision
这是好莱坞电影制作和发行的支柱向软件和云过渡的十年之旅的第四年, with plenty of work still to do if the MovieLabs 2030 Vision is to be achieved.
“I am really glad this is a 10-year vision, not a 2-3 year one,” said Anthony Guarino, EVP Global Production and Studio Technology – Paramount. “我们在一些领域取得了很大的进展，但其他方面还需要时间来完成.”
Patty Hirsch, Global EVP, Consumer Digital & Platforms - Warner Bros. Discovery, agreed: “I’m glad of a ten-year plan. We need that time to shift our legacy systems across the board. A great effort is needed.”
Eddie Drake, Head of Technology, Marvel Studios他评论说:“已经取得了进展，但还有很长的路要走. We are in this for the long run. We have patience, and we want something to be viable. We do think we are on pace with that.”
MovieLabs 2030 Vision在IBC 2019上发布，旨在规划和引领电影创作的未来. 该研究机构的首席执行官理查德·伯杰(Richard Berger)为好莱坞首席技术官们的座谈做了开场白 IBC 2023, saying, “It is not a prediction – it is what we want it to be. 创意团队面临着制作复杂性的历史水平，每个游戏都有更多的可交付成果, 瞬息万变的技术和紧张的时间表，人才和百家乐软件的稀缺. 我们的愿景是创建一个更安全、可互操作的媒体工作流程，让创意人员有更多的时间.”
互操作性是《百家乐软件》所有原则的基础，现在是该倡议的重点. 一个问题是，电影制作传统上是作为高度定制的“雪花”工作流的单个筒仓进行操作的, even within the same studio. 合资企业的一个目标是同意并实现一个公共架构，使生产团队能够集成不同的软件工具, services, and infrastructure in a seamless way.
“We understand the benefits that are there in the Cloud, but we’ve also got highly specialized, highly bespoke solutions for our filmmakers,” said Drake. “我们必须从传统的文件系统转向更基于对象的方法. 我们还必须让供应商通过微服务和api开放他们的产品. 我们需要一些基本的基础设施变革来促进媒体的变革.”
Some vendors, it seems, are open to this discussion. Avid and Autodesk 在与MovieLabs讨论可互操作的云工作流程时，你被认为是领先的创意工具开发人员吗.
“我们需要开始拆除这些墙——它需要感觉像一片云，”德雷克断言. “我们公司现在确实需要一个单一的元数据存储库. We are looking for partners. We want to be creating metadata at the script stage, not curating it after the fact downstream in the supply chain.”
派拉蒙最近成立了一个集中的全球生产技术小组来监督这一领域的生产和创新. It has done this, explained Guarino, 因为从历史上看，电影公司会在多个项目上同时与多位电影人合作, and that doesn’t leave a lot of room to focus on long-term change.
“我们在不同的生产团队中寻找挑战和机遇的共性,” he said. “We can’t expect creatives to work on the same tools. They want freedom of choice, and studios have to support that. At the same time, workflows are getting more complicated. We need a layer that encompasses a large toolkit and provides for interconnected workflows; otherwise, the system will break down.”
派拉蒙还开始部署内部生产用户ID方案，任何生产团队的成员只需要验证一次就可以访问与项目相关的所有应用程序和资产. “We’re taking the friction out of security,” he said.
注意到这场大流行病加速了云提供商的创新, such as high-performant storage, Michael Wise, SVP and CTO, Universal Pictures他表示，将定制工作流程迁移到云端仍然是一个挑战.
“无论是色彩校正、后期工作流程还是商品等辅助服务, theme parks, and archive, interoperability is what we need. A common ontology will unlock the cloud benefits.”
MovieLabs最近发布了媒体创建本体的第2版. “我们希望行业能够围绕它团结起来，因为一个基本的第一步是一个通用的数据模型,” Berger said.
“创意社区创建雪花定制工作流程是有原因的——这使他们能够创造出最好的故事, 因此，重要的是我们要退后一步，并询问我们如何制作工具，与具有类似本体的资产进行互操作，以便它可以从办公室的工作站跨系统传递到马里布执行人员家中的笔记本电脑.”
Hirsch added, “If you were to serve them with something effective and simple, they would not engineer their own solutions. That is what keeps us motivated.”
这里播出的所有问题都与MovieLabs今年所做的积极工作相一致. They are – the Common Security Architecture for Production (CSAP), the journey to Zero Trust on the security side, 及其媒体创建和资产/数据交换本体的实现.
“These are areas where there are gaps to fill and, frankly, some hard technical, workflow and change management challenges to solve,” Berger said. “我们希望有一些组织开始关注这些具体的挑战，因为填补这些空白可以加速整个行业的潜在收益.”
Related Articles
人工智能主导了IBC的讨论，但实际应用仍然很少
19 Sep 2023
快速频道开始变得很像电视——而且有很好的理由, agree executives at major FAST providers Fremantle, XUMO, Tubi, and Fuse. What has evolved is curation. 阿德里安·彭宁顿在IBC 2023上报道了一个关于免费广告支持电视现象未来的小组.
18 Sep 2023
Adrian Pennington reports from IBC about Warner Bros. Discovery's new "ad-lite" VOD approach, 它在德国推出了无广告版的Discovery+，并成立了新的TNT体育公司. He also reports on the recent YouTube Primetime European launch.
15 Sep 2023
一项研究表明，娱乐正变得越来越多样化, with gaming, OTT streaming, music, and podcasts accounting for more consumers' time
01 Dec 2021